Jonathan Zavala
Digital Marketing Manager @Cubic Transportation Systems
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WORK HISTORY
Digital Marketing Manager @Cubic Transportation Systems
San Diego, CA, US
Lead digital marketing strategy for a complex, B2B/B2G organization, aligning acquisition, website, and content initiatives with broader business and brand objectives. • Own end-to-end planning and execution across SEO, paid media, website strategy, email marketing, and digital analytics, ensuring consistency across channels and regions. • Partner cross-functionally with product, communications, sales, and external agencies to translate business priorities into integrated digital programs.• Drive continuous optimization of digital performance through data analysis, audience insights, and testing frameworks to improve efficiency and engagement.• Guide website strategy and UX improvements to better support customer journeys, lead generation, and content discovery.• Serve as a strategic advisor to stakeholders by simplifying complex digital concepts into clear recommendations and actionable plans.• Support long-term digital roadmap development, balancing near-term execution with scalable, future-ready marketing capabilities.
EDUCATION
Chaffey College
Associate's degree, Business Administration and Management, General
San Diego State University
Bachelor's Degree, Business, Management, Marketing, and Related Support Services
SKILLS
ABOUT JONATHAN ZAVALA
I’m a marketing leader with 12+ years of experience driving growth through integrated digital, brand, and performance marketing strategies. I’ve partnered with cross-functional teams to develop and execute programs that align marketing investment with business objectives across industries including transportation, technology, automotive, real estate, government, and education.My background spans demand generation, digital acquisition, website and funnel strategy, SEO/SEM, paid media, content, email, and analytics, with a strong emphasis on building scalable systems that support long-term growth—not just short-term wins. I’m comfortable owning strategy end-to-end, from planning and prioritization through execution, optimization, and performance reporting.As a leader, I focus on clarity, alignment, and impact—translating complex challenges into actionable plans, guiding teams and partners, and ensuring marketing efforts are measurable and tied to revenue, pipeline, or brand outcomes. I value thoughtful experimentation, data-informed decision making, and continuous improvement.I’m particularly interested in roles where marketing plays a central role in shaping growth strategy, customer experience, and brand direction. Always open to connecting with peers and leaders to exchange ideas and insights.
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