Ha Bui
Digital Marketing Manager @Cubic Corporation
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WORK HISTORY
Digital Marketing Manager @Cubic Corporation
Orlando, FL, US
Lead global digital marketing strategy, route to market, budgeting, campaign planning, development and execution leveraging best innovative tactics including paid search, display, remarketing, email marketing, mobile advertising, push notifications, in-app messaging, SEO, and content marketing for the advertising and loyalty platform to drive exceeding ROI targets.• Own end-to-end advertising and operations management program strategy and execution for the platform’s service lines including mobile advertising, web advertising, transit gate advertising, and transit vending machine advertising across multiple digital channels to drive conversions for B2B and B2C markets.• Manage teams of media operations, product marketing, and digital marketers to launch external advertising and promotional programs.• Lead the loyalty and advertising operations programs and client services, including the client relationship with advertisers, transit agencies, and loyalty partners.• Lead cross-functional teams of contract, accounting, finance, and service agent trainers to support the operations of the platform.• Lead the development and optimization of the marketing automation platform, customer relationship management ecosystem (CRM), analytics, and other marketing technology platforms.• Be responsible for onboarding customers and driving additional revenue from existing customers.• Work closely with sales, product, project management, services, and agencies to define the campaign strategy, tactics, and offerings to meet customer experience and business objectives• Work with Product and Engineering to monitor and review product performance and SWOT, and build future product roadmap.• Develop KPI metrics and closely track program success and optimize as needed• Conduct A/B and multivariate tests and analyze results to garner insights and optimize future campaigns• Identify opportunities for applying new technologies, digital products, and services to marketing campaigns
EDUCATION
Viet Duc high school
High school degree, Math, Literature, English
Western Illinois University
MBA, Business Management
Foreign Trade University
Bachelor, International Business
SKILLS
ABOUT HA BUI
A Digital Marketing Professional – an MBA Graduate with +17 years of international business experience including IBM, Cubic, & UNDP. Passion, dedication, and integrity are the three key internal drivers that lead my way to success in every job that I do.Education: MBA Graduate, 4.0 GPATop 3% in all International Marketing Management and International Finance Management classesIt\'s not about the GPA but the right approach I took for each individual subject matter that led me to achieve my goals.Languages: English, VietnameseSkills & Qualifications/Specialties Digital Marketing (Web & App) Marketing Automation Paid Search, Display, & Remarketing Mobile App Advertising SEO & Content Marketing Brand & Event Management Email Marketing Analytics & Insights Operation Management Customer Experience
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