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Yuri Hollerbach
Director - Customer Transformation and Innovation @PwC Brasil
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WORK HISTORY
Director - Customer Transformation and Innovation @PwC Brasil
As the Director of Customer Transformation Practice, I lead and manage a dynamic team focused on driving transformative projects in sales excellence, customer experience, digital transformation, innovation, pricing, customer service, and marketing. Utilizing data, technology, and new business strategies, I am committed to delivering tangible results and fostering significant business growth across various industries, including consumer goods, retail, agribusiness, financial services, throughout Brazil and Latin America.My role encompasses not only the execution of these projects but also the management and expansion of the practice, development of the team, and ensuring the successful sale and delivery of our initiatives.
EDUCATION
FIAP
Master of Business Administration - MBA, Data Intelligence & Analytics
Universidade Federal de Minas Gerais
Economia
SKILLS
ABOUT YURI HOLLERBACH
With over 14 years of consulting experience, I lead PwC Brazil’s Front Office Transformation practice, helping market-leading organizations accelerate growth, innovate, and adapt in an ever-changing business landscape.My focus is on transforming customer and sales & marketing strategies to deliver measurable impact, combining business insight, technology, and execution to create sustainable value.I design and implement commercial transformation, customer-centric operating models, and solutions that enhance efficiency, competitiveness, and revenue growth.Core areas of expertise include- Business & Digital Transformation: Driving innovation and digitalization to enable agility and scalability- Sales Excellence: Building frameworks, processes, and technology to optimize commercial performance- Customer Experience: Designing personalized journeys that increase satisfaction and loyalty- Pricing & Revenue Growth: Developing pricing strategies that maximize profitability- Innovation & Service Delivery Models: Creating governance structures, ecosystems, and launching new products and services to accelerate growth- Marketing Transformation: Redefining marketing strategies, processes, and technology to maximize engagement and ROI.
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