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Yunhao Dai
Senior Associate, Business Analyst @EXL
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WORK HISTORY
Senior Associate, Business Analyst @EXL
New York, NY, US
Embedded analyst at the NFL league office- Led strategy and rollout of a League wide one to one fan data program across 32 NFL clubs and 100M plus fan records, driving 70 percent YoY adoption growth- Partnered with data engineering and data science teams to develop data products supporting 32 Clubs\' ticketing, sponsorship, and marketing initiatives- Built executive performance reporting to influence product roadmap and go-to-market priorities- Managed and improved league-wide Data Analytics Portal website
EDUCATION
Columbia University
Master's degree, Sports Management
University of Oregon
Bachelor of Business Administration - BBA, sports business
ABOUT YUNHAO DAI
I work at the intersection of data, product, and customer behavior.At the NFL, I own fan data analytics products end-to-end, partnering with the League and its 32 clubs to drive adoption, engagement, and executive-level decision-making.Prior to working in data, I also spent time in sports media, covering UFC and NBA events and interviewing professional athletes. I was trained to communicate effectively across PR teams, athletes, and internal partners.I’m especially interested in how AI shapes human society, behavior, and ethics at scale, often viewed through the lens of world history.Outside of work, you’ll usually find me in a boxing gym refining my footwork, or on a soccer field putting 100% effort into defense.
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