Yoelis Rosario

About Yoelis Rosario

Collaborative bilingual FMCPG marketing global leader delivering excellence in connecting consumer buying behavior to strategic marketing plans for profitable brand growth to achieve topline and bottom-line results. Harness key business drivers and puts marketing mechanisms and processes in place that strengthen revenue, profit and market share in highly competitive markets. Repeatedly deliver YOY double digit Net Sales Value (NSV).CORE COMPETENCIES• Strategic Mindset and Financial Acumen– applies attribution modeling to seek futuristic business trends with forward-looking market segmentation plans, to evolve product innovations, and to communicate progress across the multi-channel organization; expertise includes data-driven marketing analysis and third-party business intelligence integration. • Go-To-Market (GTM) Success – designs and delivers brand-building marketing plans in 30+ countries to capture incremental and international growth, contribute profitability via persuasive cross-functional team leadership, mentor teams and coach individually to achieve heightened business performance. • Category, Product and Brand Marketing Insight – exceptional insight into market segmentation fundamentals for flagship Kellogg brand in the LATAM, Caribbean region; revitalized lagging brand performance using a disruptive mix from Product, Price, Promotion, Place (4Ps) for YOY growth of +10% Net Sales Value.• Marketing Disruptor / Innovator – decisive, confident leader who identifies and capitalizes on untapped markets and new business development opportunities. Conceptualized, developed Coors Light business case for thermo-chromatic brand label which turned blue, indicating ready-to-drink consumption. Launched in Puerto Rico, later rolled out to the entire U.S. market.

Experience

1. Regional Marketing Director, Latin America & Caribbean

   Subway

   Aug 2025 — Present · Miami, FL, US

Education

• University of Puerto Rico, Río Piedras

  Bachelor of Arts - BA, Communications - Advertising & Journalism

• Inter-American University

  Master of Business Administration - MBA, Marketing

Skills

• Leadership
• Marketing Communications
• Consumer Insight
• Market Research
• Marketing Management
• Market Analysis
• Advertising
• Marketing
• International Business
• Integrated Marketing
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Brand Equity Development
• Market Planning
• Strategy
• Strategic Planning
• Forecasting
• Social Media
• Brand Development
• Product Marketing
• Product Innovation
• Digital Media
• Shopper Marketing
• Sales
• Brand Awareness
• Social Media Marketing
• Event Planning
• Online Advertising
• Management
• Budget Management
• Public Relations
• Digital Marketing