Yoann Sery
Brand Impact and Strategy Director, Paris @Nike
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WORK HISTORY
Brand Impact and Strategy Director, Paris @Nike
Paris, FR
Led the Nike Au Centre Pompidou project, key pillar of the on-the-ground Brand offense during the Olympics; crafting strategies, ideas and tactics as well as coordinating internal and external teams to deliver an end-to-end integrated plan across strategy, creative, experience, design, activation and content. • Develop and execute end-to-end Brand Plans to reach specific goals for the company; coordinating multiple teams and elements (consumer insights, brand strategy, creative development, media approach, programming, production).• Drive efficiency and integration across the entire marketing organization (Brand Management, Brand Creative, Digital, Communications and Sports Marketing).• Develop new ways of working to unite efforts across Global, Geo and City Teams against one common objective.• Provide leadership, insights and tactics to expand our brand footprint locally, from collaborating with key decision makers to deeply connecting with specific audiences• Deliver impactful work, elevating our Athletes and Products through innovative ideas.
EDUCATION
Lycee Charles Baudelaire
Bachelor's degree, Economics
High School Berthollet, Annecy, France
Bachelor's degree, Business Administration and Management, General
Clarkson University
Exchange Student, Business Administration and Management, General
NEOMA Business School
Master's degree, Business Administration and Management, General
ABOUT YOANN SERY
A consumer-driven global marketing leader with a portfolio of 500+ international projects. I am focused on crafting and executing data-driven concepts, enabling business growth, brand strength, and delivering creative benchmarks. My experiences gave me the opportunity to lead and coach teams who are championing innovative thinking to deeply connect with key stakeholders (athletes, celebrities, media, employees, consumers, customers, decision-makers and senior executives).Part of the Top 100 Under 40yo Sport & Business leaders (from 2019 to 2025).
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