Yi-Ling Baldez

WORK HISTORY

EDUCATION

SKILLS

ABOUT YI-LING BALDEZ

With over 15 years of experience in software engineering and technical program management, I am passionate about delivering solutions that improve the lives of customers and employees. Most recently, I built the Technical Program Management function and team at BetterUp from ground up to scale the platform that connects people with world-class coaching, AI technology, and behavioral science experts. I am motivated by BetterUp\'s mission to help people achieve their full potential, and I bring diverse perspectives and experiences from working in different industries, domains, and cultures. Now, I’m working on spearheading the Product Ops function that optimizes the intersection of product, engineering, and customer success. It supports the R&D team and their go-to-market counterparts to improve alignment, communications, and processes around the product with a goal to accelerate feedback loops, increase efficiencies, and improve feature adoption.In my previous roles, I was the Senior Manager of Digital Customer Experiences at Whole Foods Market, where I led software engineering and technical program management teams to deliver customer-facing ecommerce digital experiences on various channels and platforms. I coached teams to use agile best practices, leverage AWS and Amazon tech stacks, and adopt Salesforce Service Cloud for customer care. I also hired and developed managers, engineers, and technical project/program managers, and implemented Scaled Agile Framework (SAFe) in the organization. I have strong skills in data analysis, SQL, and project management, as well as certifications in Scrum, SAFe, and AWS.