Yifan Cui

WORK HISTORY

EDUCATION

ABOUT YIFAN CUI

Hi, I’m Yifan, a digital marketing professional driven by purposeful marketing, brand development, and digital innovation. I began my journey at the University of Wisconsin-Madison, where I earned my B.A. in Journalism & Strategic Communication. I’m currently pursuing my M.S. in Digital Social Media at USC Annenberg, focusing on how emerging technologies, especially AI, accelerate business transformation and shape modern brand strategy.I grew up in Qingdao, a coastal city in northeast China, where the rhythm of the ocean deeply influenced how I see the world. Surfing and the outdoors are more than hobbies to me. They’re where I find balance, clarity, and connection. Navigating constant waves has shaped both my mindset and my approach to life: grounded, adaptable, and deeply inspired by nature.I consider myself a positive force and am always drawn to meaningful ideas. I believe the strongest strategies are rooted in real experiences, where creativity meets measurable impact. The most powerful work lives at the intersection of storytelling, design thinking, and technology, and I’m committed to pushing that intersection forward to create work that truly matters.My experience spans corporate, nonprofit, and creative leadership environments, where I’ve been recognized for initiative, execution excellence, and strong cross-functional collaboration. I’m always open to connecting around digital strategy, creative projects, or new opportunities, and to building ideas that make a real impact.