Carole Walker

Marketing Communications Manager @Nidec Motor Corporation

St. Louis, MO, US

Manage the logistics for 15 annual Aftermarket division trade shows and exhibitions to achieve business objectives in accordance with key senior leaders. Lead development of comprehensive plan for all setup tasks, booth staff, marketing communications, public relations and other details-Serve as liaison between Sales, Technical and Engineering Teams to develop marketing communications materials for distribution to wholesale partners. Led campaign for new product line of Electronically Commutated (EC) Motors, including literature copywriting and design, training video production and other marketing materials. Resulted in awareness and excitement for new product line across U.S. market-Write and edit a broad range of communications including fliers, brochures, ads, signage, digital advertising, email newsletters, web content and press releases. Results in messaging that is understood by and meets the needs of the target audiences across U.S. market-Serve as Vice President of Nidec Employee Activities Committee. Collaborate with company leadership to raise awareness and engagement in company-wide initiatives. Facilitate events and programs to promote team building and encourage employee involvement.

University of Missouri-Columbia

Bachelor of Journalism, Advertising