Yenisei Ibarra

Marketing Analyst @Trouw Nutrition México

Ciudad de Mexico, MX

As a Marketing Analyst, I specialize in developing and managing communication strategies that strengthen brand presence and create value at every touchpoint.Key responsibilities:Content management and optimization: editorial planning, writing, editing, and designing materials for campaigns, social media, newsletters (Trouw News), and brochures.Social media management: managing digital communities, content scheduling, and campaign development across different platforms.Audiovisual production: video recording, editing, and design of creative assets for both internal and external initiatives.Project and tools management: coordinating with vendors, implementing new marketing solutions, and supervising external websites.Client and internal team relations: field visits, focus groups, lead follow-up, and digital training for employees.Strategic support: email marketing campaigns, market insights, and content management across multiple communication channels.

Universidad del Valle de México

Licenciatura, Lic. Ciencias de la Comunicación