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Strategic Account Executive - Emea & Apac @CoderPad
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WORK HISTORY
Strategic Account Executive - Emea & Apac @CoderPad
Key Achievements• Achieved 115% of annual quota with €421K ARR generated against €366k• Closed deals ranging from €5K to €150K+, including a €115K deal - first largest deal in company historyScope & Accounts• Managing global enterprise accounts across Europe, North America, and APAC• Strategic logosResponsibilities• Leading complex SaaS sales cycles (TA, Engineering, Ops, Procurement, Legal, C-level)• Driving competitive takeovers and expansion motions across multiple geographies• Building ROI models, business cases, and global standardization plans for TA/Engineering leads• Multi-threading across functions to influence technical + non-technical stakeholders• Delivering consultative demos with high-impact storytelling• Supporting strategic self-serve accounts with CSM-style guidance:– Best-practice reviews for screening & interviewing workflows– Process optimization based on usage analytics– Adoption coaching to help teams scale their technical evaluation– Collaboration with Product & CSM teams to guide roadmap alignment• Leading multi-country onboarding and expansion efforts with a focus on repeatable processes and long-term account growthTools : Gong, Apollo, Tableau, Salesforce, Sales Navigator
EDUCATION
Lycée Lyautey au Maroc
Baccalauréat, Économie
iaelyon School of Management
Licence Management et sciences humaines, Économie de gestion
iaelyon School of Management
Master 1, Management des équipes et qualité
iaelyon School of Management
Master 2 (M2), Vente et Management Commercial
ABOUT YASMINA EL YACOUBI
I’m a Strategic Account Executive with experience driving both mid-market growth and enterprise expansion across global accounts. My focus is helping organizations improve their hiring efficiency, modernize their technical evaluation workflows, and scale with reliable, data-driven processes.In 2025, I reached 115% of my annual quota, generating €421K ARR, with deals ranging from €5K to €150K+, including a €115K contract that marked one of the company’s first major enterprise deals. I work with customers of all sizes - from fast-growing tech teams to multi-entity enterprise groups across Europe, North America, and APAC.What I’m known for:• Running full-cycle SaaS sales in both mid-market and enterprise environments• Managing multi-stakeholder cycles (TA, Engineering, Ops, Procurement, Legal, C-level)• Replacing legacy platforms• Leading regional and global deployments with distributed teams• Building ROI models and business cases that drive alignment and adoption• Strong consultative selling, storytelling, and multi-threading• Supporting strategic self-serve accounts with best practices and adoption coachingI enjoy roles where sales requires true partnership, understanding the customer’s workflow, improving it, and turning that into sustainable growth. I combine consultative depth with hands-on execution, and I’m comfortable navigating both enterprise complexity and mid-market speed.My approach: value-driven, structured, and focused on measurable impact.
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