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Yalia Gasca
Director of Enrollment Marketing @EGADE Business School del Tecnológico de Monterrey
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WORK HISTORY
Director of Enrollment Marketing @EGADE Business School del Tecnológico de Monterrey
Directed go-to-market strategy, translating insights into positioning and campaigns that strengthened competitiveness in LATAM- Oversaw the full marketing lifecycle, ensuring measurable impact on funnel performance, SQL quality, and ROI- Implemented CRM-driven strategies with HubSpot and Salesforce to optimize lead nurturing and lifecycle communications- Leveraged Power BI for advanced reporting, campaign tracking, and actionable insights- Defined buyer personas and customer journeys to guide segmentation, personalization, and message relevance- Applied performance marketing, attribution models, and digital media optimization to improve efficiency across the funnel.
EDUCATION
Universidad de Guanajuato
Bachelor’s Degree
EGADE Business School del Tecnológico de Monterrey
Master of Business Administration - MBA
ICAMI Centro de Formación y Perfeccionamiento Directivo
Diploma
UVEG
Bachelor of Engineering - BE
University of London
Specialised Course
Stockholm School of Economics
MSc Course
Universidad de La Salle Bajío, A.C.
Master's Degree
EGADE Business School del Tecnológico de Monterrey
Master of Business Administration - MBA
University of Illinois at Urbana-Champaign
Specialized Program
SKILLS
ABOUT YALIA GASCA
I lead growth and media strategies focused on acquisition, paid media investment and…
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