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Yair Melamed
Senior Vice President - Games @Zynga
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WORK HISTORY
Senior Vice President - Games @Zynga
Barcelona, ES
EDUCATION
Reichman University
Computer Science, Games development
Kiryat Haim High School
Bachelor of Science, Physics and Computer Science
ABOUT YAIR MELAMED
I build game organizations that last.Over 15 years, I have scaled live games into durable businesses, launched new hits, and led large global studio structures with full P&L accountability. Multiple studios, multiple countries, hundreds of people, hundreds of millions in annual revenue.I operate across the full system: product vision, R&D, monetization, economy design, UA, live ops, and org design. I go deep before I go wide. The details are what make strategy credible, not the opposite.Great games are never accidents. They are built when creative ambition, analytical rigor, and operational discipline work together, relentlessly and deliberately.But the highest-leverage work is always people. Many of the managers and executives I have developed have grown into major leadership roles across the industry. That is the achievement I am most proud of, and the one I keep coming back to.The organizations that will define gaming\'s next chapter will combine creativity with discipline, speed with craft, and ambition with genuine accountability. That is the standard I hold myself to every day.If you are scaling studios, building ambitious games, or thinking seriously about long-term organizational excellence, I am always open to connecting.
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