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Xian Wong
Associate @RSM Design
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WORK HISTORY
Associate @RSM Design
Set and lead brand vision and identity development for over 10 projects annually, ensuring cohesive positioning, naming, vision, and narrative. Synthesize audience research and brand studies into actionable insights, driving effective brand strategies. Develop brand strategy and translate them into actionable narratives, frameworks, and creative direction. Own end-to-end design and creative process, establishing briefing structure and documentation of processes from concept to completion, and be accountable for the quality of all outgoing work.Manage multiple client projects, overseeing schedules and budgets while serving as the primary contact. Mentor design teams, ensuring quality control and providing direction across diverse deliverables.
EDUCATION
California College of the Arts
Extension Course
Loyola Marymount University
Bachelor of Arts - BA
ArtCenter College of Design
Extension Course
SKILLS
ABOUT XIAN WONG
An expert in branding, storytelling, and client collaboration, I lead and manage project teams, guiding them in developing compelling brand narratives and visual identities for branded places and experiences. My strategic approach and creative expertise ensure that each project aligns seamlessly with the client’s vision while fostering meaningful connections between people and place. I am dedicated to thoughtful storytelling and client-focused solutions, continually elevating the standard for impactful design within the studio.Colleagues know me as a highly creative who can always be trusted to develop new and innovative approaches. While I work well independently, I thrive in collaboration. I am truly passionate about my work and eager to connect with other designers, managers, companies, and creative individuals.
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