Wojciech Nizio

Regional Brand Activation Manager @Essity

Warsaw, PL

Main accountabilities and responsibilities: • Contributes to Brand activation strategy • Execute local communication of BU centrally developed materials and ensure its consistent activation following the brand guidelines • Develop local media and advertising plan based on BU strategy • Directs and manages local agency network • Owns and develops the regional and local communications plan • Develop local Tork Brand Press messaging • A&P Budget responsible for local Brand Activation• Gather competitive insights in terms of messaging, brand positioning and communication • Conduct brand training to sales and activate brand initiatives • Activate regional tradeshows • Activate Lead nurturing campaigns • Adapt centrally developed media campaigns and manage booking plan for local advertising • Create and share end customer testimonials with BU and sales organization • Develop and create newsletters for Endcustomers • Build and foster trade press network • Secure SEM: translation, activation, tracking, reporting • Align and activate Corporate and BU communications projects • Secure translation, adaptation and activation of brand material (on and offline) and for appropriate sales tools (incl. TOL)

Szkoła Główna Gospodarstwa Wiejskiego w Warszawie

Major

Akademia Wychowania Fizycznego im. Józefa Piłsudskiego w Warszawie

Licencjat