John Robin Skagerlind
Global Digital Marketing Analytics Manager @Essity
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WORK HISTORY
Global Digital Marketing Analytics Manager @Essity
Gothenburg, SE
Leading global digital analytics for TENA, while also supporting cross-category initiatives across Essity’s hygiene and health portfolio. Focus on delivering insights that support strategic decision-making, digital optimization, and sustainable growth.• Develop audience segments and behavioural personas to inform targeting and content.• Harmonize digital data cross markets to identify global trends and performance signals.• Evaluate tools and streamline data pipelines to improve data quality and reporting.• Align website tracking and KPI frameworks with business goals.• Involved in digitally strategic projects to help optimize our digital landscape. Tools:GA4, Power BI, Looker Studio, GSC, SEMrush, Content Square, Hotjar, Funnel.io
EDUCATION
SAE Institute
Advanced Higher Vocational Education, Audio Engineering
IHM Business School
Advanced Higher Vocational Education, Digital Analytics & Marketing Specialist
ABOUT JOHN ROBIN SKAGERLIND
I work at the intersection of marketing analytics, digital analytics, and marketing…
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