Winnie Giang
Event Marketing Specialist @EZRA
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WORK HISTORY
Event Marketing Specialist @EZRA
Toronto, ON, CA
Organize and oversee online and offline events and marketing activity in NA region· Work with key stakeholders to help execute sponsored and owned events · Work with marketing to organize, promote and manage events, roundtables, webinars, and sponsored exhibitions and conferences· Support the delivery of EZRA’s contribution to sponsored events including the creation of material, managing speakers, negotiating with suppliers and vendors, and pre and post event comms· Implement long-term activation campaigns to generate new business opportunities and follow up activities to nurture leads through the marketing funnel· Oversee short-term activation campaigns to generate new business opportunities for 4 product lines – EZRA EDGE, EZRA Focus, EZRAx and EZRA Measure.
EDUCATION
University of Waterloo
Bachelor of Arts - BA, Honours Sociology Co-op, Business and Technology Specialization, Minor in Speech Communication
Cawthra Park Secondary School
Regional Arts Program, Music Performance
SKILLS
ABOUT WINNIE GIANG
I’m a creative marketer who\'s passionate about building brand recognition through story-telling, social media, and creating content. Marketing is my specialty, more specifically in social media strategy, event marketing, and brand management. Throughout my experiences, I\'ve been presented with opportunities to build social media campaigns, manage content calendars, film and edit videos, conduct competitive analysis, generate leads from different initiatives, organize and coordinate events, and more. I\'ve created content for B2B and contributed to various other publications. I\'ve managed large scale events and sponsorships from start to finish. And I\'ve also spoken at events about social media strategies and building communities. On the side, I am continually building my personal brand, LittlePoohBearr. With a strong and engaged audience of over I am passionate about building community and sharing my interests with others. I am currently involved in the Twitch Affiliate program and the StreamElements Creator Diversity Program, streaming and creating content on Twitch, TikTok, Instagram, Twitter and YouTube. I currently manage a community of streamers and gamers on Discord with similar interests. And have worked with and am sponsored by DoorDashGaming, HelloFresh, Captain.tv and more. If you would like to collaborate, feel free to reach out to me and we can chat! Portfolio link: & utm_campaign=designshare & utm_medium=link2 & utm_source=sharebutton I graduated from the University of Waterloo in 2016 with a BA Honours Sociology Co-op, Specialization in Business and Technology and a minor in Communications.
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