Will Merritt

About Will Merritt

QUALIFICATIONS SUMMARY Marketing professional with 30 years experience in the HVAC…

Experience

1. Managing Partner

   Effective Media Solutions, Llc

   Jul 2014 — Present · Charlotte, NC, US

   Effective Media is a full service marketing and advertising agency based in Charlotte, NC. Our strength lies in the HVAC Contracting Industry. My 29 years of experience in the HVAC industry provide key insight into the needs and wants of our customers. We focus 100% of our efforts to help our clients obtain the local edge needed in today\'s competitive marketplace. We help create a company message that has true uniformity across all forms of advertising that gets measurable results.Directly responsible for acquiring new clients, creating unique advertising campaigns, forming and implementing marketing plans, and supporting any and all client needs.

Education

• University of North Carolina at Charlotte

  Bachelor of Science (B.S.), Business, Management, Marketing, and Related Support Services

  1988 — 1993

• Madison-Mayodan High School

  Bachelor of Science (B.S.), General Studies

  1984 — 1988

Skills

• Sales Management
• Management
• Team Building
• Analysis
• Marketing Strategy
• Advertising
• Negotiation
• B2b
• Leadership
• Account Management
• Operations Management
• Key Account Management
• Sales Operations
• Customer Retention
• Customer Service
• Brand Development
• Direct Sales
• Recruiting
• Market Planning
• Consultative Selling
• Social Media Marketing
• Multi-Media Marketing Campaigns
• Marketing
• Training
• New Business Development
• Budgets
• Sales Process
• Customer Relationship Management (Crm)
• Strategic Planning
• Budgeting
• Contract Negotiation
• Selling
• Business Development
• Pricing
• Sales