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Lance Williams
Senior Director, Media & Entertainment Sales - Los Angeles @Comcast Advertising
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WORK HISTORY
Senior Director, Media & Entertainment Sales - Los Angeles @Comcast Advertising
Los Angeles, CA, US
We are all about Delivering Audiences at Comcast. We are leading the way with audience based segments via STB and VOD data to create audience proxies. We utilize live premium content on linear television, i-Guide banners, VOD DAI, Premium Digital TV (FEP), and digital platforms to create an unmatched approach for promoting entertainment and video content.
EDUCATION
The University of Texas at Austin
BS, Radio-Television-Film
University of North Texas
MBA, Marketing & Radio-Television-Film
SKILLS
ABOUT LANCE WILLIAMS
With over a decade at Comcast Advertising, I collaborate with teams to deliver audience-driven solutions through premium content on linear television, digital platforms, and on-demand services. My work focuses on leveraging strategic relationships, teamwork, and data manipulation to create impactful advertising campaigns that connect with audiences effectively. As Senior Director of Media & Entertainment Sales in Los Angeles, I am dedicated to redefining TV advertising by merging entertainment and technology. My efforts are centered on developing innovative strategies and campaigns that enhance viewership and drive growth, while supporting high-performing sales teams and partnerships with networks, studios, and subscription services.
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