David Washburn

Enterprise Account Executive - Marketing Cloud @Salesforce

CA

When we talk about the value Marketing Cloud brings to the organization, we talk about it in four interconnected ways:First, Marketing Cloud is able to connect data across multiple sources to gain a unified view of the customer. Capture and activate first, second, and third-party data to create a 360-degree view of your current and potential customers. All while uncovering new audience segments and personas though embedded analytics, to drive growth for the business.Second, once you have that view of the customer, Marketing Cloud enables marketers to personalize customer journeys, using data-driven intelligence: Leverage data and automated insights to orchestrate every interaction. Which then empowers marketers to listen, interpret, and respond to customer intent, delivering personalized communications in a trusted way.Third, Marketing Cloud empowers companies to execute on the communication strategy. Whether it be through email or mobile messaging, social media real-time engagement, or digital advertising, Marketing Cloud can deliver the next best action for each individual at scale. It creates two-way, real-time engagement; and takes customers from awareness to advocacy. And finally, Marketing Cloud enables marketers to analyze the impact of their marketing activities. Understand what’s working to double down. Uncover what’s not working to improve tactics or adjust spend. And helps build the ROI story to deliver compelling reviews to executive audiences.