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Wallace Gustafson
Vice President, Innovation, Digital Solutions & Data Analytics @Reece USA
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WORK HISTORY
Vice President, Innovation, Digital Solutions & Data Analytics @Reece USA
Dallas-Fort Worth, TX, US
Lead 45% of the total IT organization (50+ FTEs) and oversee the strategic architecture for all digital, data, and AI initiatives. Partner directly with the C-suite to execute the enterprise transformation roadmap.Enterprise AI Architecture: Spearheaded the \"Build + Buy\" AI strategy, including the development of a secure, in-house agentic AI platform. This initiative shifted the organization from manual data extraction to real-time, AI-powered insights.Commercial Transformation: Partnered with the Chief Transformation Officer to build a proprietary stock management and automated pricing solution, directly driving enterprise profitability and sales growth.Data Governance & Strategy: Own the end-to-end data lifecycle. Partnered with the CTO to lead a massive data-integrity initiative that served as the foundation for all subsequent AI integrations and digital platform expansions.Digital Product Ecosystem: Directed the overhaul of the B2B E-Commerce platform (refactoring 75% of legacy code) and launched the company\'s first mobile app featuring proprietary image recognition technology.Operational Efficiency: Transformed the digital solutions team into a business-aligned product organization, increasing deployment frequency from monthly to weekly while maintaining 95% search accuracy.
EDUCATION
Truman State University
BA
Washington University in St. Louis - Olin Business School
MBA
SKILLS
ABOUT WALLACE GUSTAFSON
Enterprise Digital Executive | Driving AI Strategy & Business TransformationI bridge the gap between complex technology and commercial outcomes. Currently leading a high-impact organization of 50+ across Innovation, Digital Solutions, and Data Analytics, I am responsible for the architecture and execution of the digital roadmap that modernizes how we operate, sell, and scale.As a former co-founder, I bring a \"builder’s mindset\" to enterprise leadership, with a track record of scaling high-growth organizations from the ground up.Strategic Impact:AI & Transformation: Architected the enterprise AI roadmap, moving beyond \"hype\" to deploy secure, agentic platforms and automated pricing engines that directly impact the P&L.Digital Modernization: Led the full-scale transformation of B2B commerce ecosystems and the launch of mobile-first solutions that bridge the gap between digital intent and job-site execution.Data Governance & Integrity: Direct the data strategy and governance framework, ensuring the enterprise data asset is clean, compliant, and primed for AI-driven decision-making.C-Suite Partnership: Collaborating at the executive level (CTO, CMO, CIO) to align technology investments with global business goals, focusing on efficiency, margin expansion, and customer growth.I thrive at the intersection of \"Build vs. Buy,\" creating proprietary advantages where differentiation matters while operationalizing market-leading tools to accelerate time-to-value.Core Competencies: Enterprise AI Strategy • Digital Product Leadership • Data Governance & Analytics • B2B E-Commerce Modernization • High-Performance Global Team Leadership • Architectural Oversight
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