Viresh Padhiar
Lead Associate Account Director @The Trade Desk
Signup · Get unlimited contacts
WORK HISTORY
Lead Associate Account Director @The Trade Desk
London, GB
EDUCATION
University of Staffordshire
Bachelor of Science (BSc), Business Information Technology
SKILLS
ABOUT VIRESH PADHIAR
At PHD, our team\'s focus on innovating Programmatic strategies for Diageo has led to the creation of new cookie-less products and enhanced optimization structures. With the rollout of a transformational Programmatic practice across 14 markets, we\'ve seen a significant increase in ROI by leveraging 1st Party, Retail, and Sales data. My role as Global Programmatic Director entails leading cross-functional teams in over 30 markets, ensuring best practices in Digital and Programmatic media. We have achieved notable success with our CTV playbook and a global SPO project, resulting in substantial media savings. Collaboration and education across markets remain central to our mission, contributing to Diageo\'s sustainable media growth.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.