Ksenia Kostin

Trading Specialist @The Trade Desk

Chicago, IL, US

Managed and executed programmatic campaigns leveraging programmatic best practices and advanced attribution techniques through Foursquare partnership which resulted in a 3.7 times higher foot traffic for a grocery store advertiser among households that were exposed to 5 channels (vs only 1 channel) in Q2 2025. These results were shared on a broader TheTradeDesk level to become a standardized approach and a best practice among other traders- Analyzed customer data, in-app activity and competitive landscape for a gambling app client in Q2’25 to showcase the value of running year-round media, as well as defended programmatic media and how exposure to programmatic campaigns increases paid Search and Social conversion rates resulting in client’s media going back live in July 2025 with a total budget of $250K for a weekend UFC fight- Strategized and implemented omnichannel programmatic campaigns to support clients’ unique business objectives. For example, collecting 1P data and optimizing towards a meaningful CPA goal for a health insurance advertiser in a HIPAA compliant way through Freshpaint integration, or measuring and optimizing towards in-store offline sales for a grocery store advertiser through Affinity Solutions partnership.

North Central College

Bachelor of Science (BS)

The University of Chicago Graham School

Certificate