Vinod Shakya
Sr Product Manager @Wiley
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WORK HISTORY
Sr Product Manager @Wiley
Noida, IN
Market Sensing & Strategic InsightsDrive India market intelligence by building a dynamic opportunity map aligned with curriculum shifts, credentialing trends, and regulatory changesConvert market insights into prioritized, high-growth product strategies using analytics and primary researchIdentify and scale emerging learning segments across academic and professional domains2. Portfolio Strategy & Global Catalogue UtilizationLead portfolio strategy by curating high-impact offerings from global content aligned to market demand and revenue goalsApprove and steer business cases (P&L) covering demand, pricing, cost structures, and channel strategyOptimize portfolio mix through rights, formats, and competitive positioning3. Offer Design & Localization StrategyDefine scalable offerings including bundles, institutional solutions, and enterprise learning packagesEnsure cost-effective localization aligned to Indian market needs while maintaining strong ROI discipline4. Go-to-Market LeadershipOwn GTM strategy and execution across channels to drive revenue growth and market penetrationEnable sales teams with high-impact tools (battlecards, demos, adoption frameworks)Lead cross-functional alignment to deliver short-term revenue and long-term brand growth5. Lifecycle & Backlist ManagementDrive lifecycle strategy for Higher Education portfolio to maximize revenue and profitabilityOversee SKU rationalization, rights management, and inventory optimizationAlign stakeholders to sustain long-term value from backlist assets
EDUCATION
Delhi University
BA Honours Geography
Jamia Millia Islamia
Doctor of Philosophy (Ph.D.)
Jamia Millia Islamia
Master of Arts (M.A.)
Faculty of Management Studies - University of Delhi
EXECUTIVE MBA - Operations and Marketing
SKILLS
ABOUT VINOD SHAKYA
Experienced content manager, worked with Edtech. Skilled in handling multiple projects and expert in implementation; market research and B2B support. Skills: Operations, content management, Portfolio, Humanities and Social Science (HSS), Test Prep, Publishing, e-Learning, LMS, CMS, Assessments.Currently working with an Academic Professional Publishing organisation and managing Test Prep products from their inception to promotion, and revenue generation.
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