Lenny Friedman
Vice-president, Demand Generation @Wiley
Walnut Creek, CA, US
EMAILS
MOBILE NUMBERS
+91 *********19
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WORK HISTORY
Jan 2014 — Present
Vice-president, Demand Generation @Wiley
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San Francisco, CA, US
I manage the global Demand Generation center of excellence for John Wiley & Sons. Centered on implementing overall strategy for marketing automation across the organization, my responsibilities also include managing direct sales, North American conferences, and telemarketing.
EDUCATION
1972 — 1984
University of California, Santa Barbara
Doctor of Philosophy (Ph.D.)
SKILLS
Sales PresentationsStrategyMarket ResearchDirect MarketingSales OperationsAcademic PublishingMarketing CommunicationsSalesforce.comStrategic PlanningDirect SalesMarketingContent StrategyPublishingContent DevelopmentSocial MediaMarketing Strategy
ABOUT LENNY FRIEDMAN
Vice-President, Demand Generation
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