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Vinicius Maricato
Product Manager @Kaizen Gaming
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WORK HISTORY
Product Manager @Kaizen Gaming
Lisbon, PT
Working in the Gaming & Rewards vertical (Gaming Platform with Casino and Sportsbook Products), focusing on features to drive player retention, increase LTV in large-scale acquisition promotions, while dealing with the complexities of 18 markets (e.g, regulated environment). I work cross-functionally with CRM, BI, Legal, Tech, and Marketing teams, as well as external suppliers, to deliver scalable, revenue-driving solutions. Main results and key responsibilities: Promotions Engine: Delivered a bonus engine supporting personalized offers, increasing players\' satisfaction with cost optimization. Scalable Compliance: Navigated internal complexity and strict regulatory frameworks to implement features adaptable across markets without compromising speed or scalability. Stakeholder Management: Drove alignment with 10+ areas, balancing business priorities with the Road Map. Cross-functional collaboration to elaborate product requirements and solutions. Product Discovery: Led customer research and internal discovery workshops to identify unmet player needs and opportunities. These insights directly shaped the roadmap while aligning with the product vision.
EDUCATION
Udacity
Marketing Digital, Marketing
Instituto Superior de Ensino La Salle
Graduação, Economics
Udacity
Data Product Manager, Product
ESPM
Marketing
Project Lab
Gerenciamento de Projetos, Projetos, PMI-PMP
Udacity
Business Analytics, Business
ABOUT VINICIUS MARICATO
With 13+ years in Product Management, I\'ve launched high-impact products serving 5M+…
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