Get your Emails warmed up and ready to send
Build sender reputation and reach more inboxes with automated email warmup.
Warm up your emails
Starting at $49/month
Vinicius Bicalho
Global Corporate Communications Insights Manager @Nestlé
Signup · Get unlimited contacts
WORK HISTORY
Global Corporate Communications Insights Manager @Nestlé
Vevey, CH
At the Nestlé HQ in Vevey, Switzerland, within the Corporate Communications team, I am responsible for leading the insights strategy at the global level in collaboration with global functions (Public Affairs, Media Relations, Issues & Crisis), as well as teams from zones and markets. The sources of insights are social listening and consumer research. In terms of social listening, I oversee issues and crisis online monitoring, media monitoring, Food & Beverages trends observatory, key topics listening, competitive online tracking, and brand health tracking. For consumer research, I conduct quantitative surveys on a global scale to measure Nestlé’s reputation, carry out pre- and post-communication tests, ad hoc quantitative research, message and campaign testing, and global tracking of consumer perceptions. I am responsible to implement a holistic measurement approach to provide consistent and relevant insights across these data touchpoints and support the evaluation of group reputation and strategic corporate projects for Nestlé.
EDUCATION
University Federal of São João del-Rey
Bachelor of Letters, Foreign Languages and Linguistics, Applied Linguistics
Université Paris-Sorbonne
Bachelor of Linguistics, Applied Semiotic
Université Paris Cité
Master's degree, Applied Semiotics in Marketing and Communication
ABOUT VINICIUS BICALHO
With over 15 years of experience in Marketing Studies & Consumer Insights, I specialize…
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.