Vince C.

Director, Marketing Operations & Technology @Claroty

New York, NY, US

I lead a world-class campaign & website operations team at Claroty, making an impact with data-driven insights. I am responsible for driving operational excellence, simplifying, and modernizing systems and workflows that enhance productivity across the entire marketing lifecycle—from planning to execution.Technologies used - Hubspot, Salesforce, 6Sense, VWO, Qualified, Bizible (Marketo Measure), Storylane, Goldcast, Zoominfo, Dun & Bradstreet, Hotjar, GA4, Transperfect, OAI, Cursor, Vercel, Gemini, Claude. Campaign Ops: Establish department OKR for pipeline creation, team SLA for campaign tasks. Increasing output by 27% YoY while decreasing SLA time by 79% YoY. Manage the entire tech-stack budget for the marketing team. Create and manage marketing analytics to track KPIs, especially lifecycle conversion and velocity. Web ops:Created an in-house web development and project management team. Major website overhaul and localized the website in 8 different languages. Leveraging analytics to ensure a consistent 20% YoY improvement on all aspects of website development, especially on lead conversion.

Middlesex College

Business Administration and Management, General

Rutgers Business School

Master of Business Administration (M.B.A.), Global Business / Leadership & Strategy

Monmouth University

Marketing, Marketing/Marketing Management, General

Kean University

Bachelor of Science (B.S.), Marketing