Vinay K Mittal
Senior Web Analyst @Dentsu Global Services
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WORK HISTORY
Senior Web Analyst @Dentsu Global Services
Italy• Managed GA4 migration for multiple local brands, ensuring a smooth transition and accurate data tracking.• Created and managed various types of GTM tags and events to enhance data collection and reporting.• Developed monthly performance reports from GA4, providing actionable insights for continuous improvement.• Executed A/B tests using VWO for various brands. Germany (Jaguar and Land Rover)• Implemented GTM tags across various accounts in the European region for Jaguar and Land Rover clients.• Ensured data layer and data tracking consistency across all European JLR websites.• Created and audited third-party pixel tags in GTM to ensure accurate data collection and tracking.
EDUCATION
Jaipur National University
Bachelor of Technology (B.Tech.), Electrical, Electronics and Communications Engineering
ABOUT VINAY K MITTAL
With 5+ years of experience in digital analytics, I specialize in implementing Google Tag Manager (GTM), tracking user behavior, and leveraging Google Analytics 4 (GA4) to uncover insights that drive business growth.Currently at Dentsu Global Services, I work closely with European clients, ensuring data accuracy, optimizing digital performance, and enabling brands to make informed marketing decisions. Expertise: GA4 Migration, GTM Implementation, Data Layer Setup, A/B Testing, Conversion Tracking, BigQuery & SQL Tools: Google Analytics, Looker Studio, VWO, Google Tag Manager, Facebook Pixel Passionate About: Turning raw data into actionable insights & improving marketing efficiencyI thrive in collaborative environments, always eager to learn, experiment, and refine data-driven strategies. Let\'s connect and talk about all things analytics, attribution, and optimization!
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