Brian McCann

Marketing Technology Consultant @Merkle

Chicago, IL, US

In this job role, I lead the development of a progressive 3-year roadmap tailored for outdoor retail and automotive clients. My focus lies in orchestrating seamless integrations to power large-scale personalization and elevate real-time customer experiences. Leveraging my expertise, I provide invaluable insights into potential vendors and partners for replacing CMS, DAM, and PIM systems, ensuring optimal performance. I guide data management teams through the replatforming of enterprise data warehouses, driving efficiency and agility. Moreover, I oversee the organization of our consultant team\'s creative assets and slideware in SharePoint and Templafy, implementing automation to streamline template refinement and asset creation processes.• Designed architectural blueprints of concept designs catering to heterogeneous clientele, bridging the gap between Marketing and IT contributors. • Produced significant reports for vendor scrutiny, pinpointing clients\' CDPs, ESPs, DAMs, and CMSs, thereby enlightening core team members and guiding top-tier management. • Directed sales team in endorsing service policies, kickstarting informative campaigns with clients to acquaint them with innovative services, enhancing service value. • Enhanced internal workflows for labeling and circulation of intellectual leadership content, thus elevating user engagement.

Akimbo

FR Certificate Granted, The Freelancer's Workshop

University of Illinois Urbana-Champaign

Bachelor of Arts - BA, Teaching of Spanish

Wine & Spirit Education Trust

WSET Level 3 Award in Wines