Dani Yukopila
Director, Relationship Marketing @Merkle
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WORK HISTORY
Director, Relationship Marketing @Merkle
EDUCATION
University of Florida
Bachelor of Science (BS), Public Relations
University of Florida
Graduate Certificate, Global Strategic Communications
Utrecht University
Marketing & Economics
ABOUT DANI YUKOPILA
Results-Driven CRM Professional | Expertise Across Diverse IndustriesDynamic CRM & Retention professional with a proven track record of success in elevating small and mid-market to Fortune 50 companies\' marketing strategies across direct mail, email, push, and in-app. I go beyond the day-to-day, embracing the challenge of deciphering the \'what\' and \'how\' within organizations and optimizing the way teams approach CRM. I live in the place where creativity meets data + consumer needs. Outside the world of engagement and retention tactics, you\'ll find me traveling (or reading about traveling)! Up next: Cartagena, Spain!Skills: Brand Management | Email Marketing | Mobile App Notifications | Retention | CRM | Digital Marketing | Data Analysis | Customer Engagement | Account Management | Process OptimizationTools I am well-versed in: Airtable | Braze | Salesforce | Adobe Campaign Manager | Tableau | Asana | mParticle
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