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Vianney Hernández
Head of Marketing @Sportmex
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WORK HISTORY
Head of Marketing @Sportmex
MX
Management of International Brands: Columbia, Psycho Bunny, Seven for All Man Kind, Adidas underwear, Le Coq Sportif and Givenchy.
EDUCATION
Universidad Complutense de Madrid
Master, Marketing Profesional
SDA Bocconi
Decoding and Delivering Attainable Luxury, Empresa, gestión, marketing y disciplinas afines
Massachusetts Institute of Technology
Artificial Intelligence: Implications for Business Strategy Program 2020, Artificial Intelligence
Universidad Tecnológica de México
Licenciatura, Mercadotecnia
ABOUT VIANNEY HERNÁNDEZ
I’m an expert in Global Brand Positioning across Latin America, with a Bachelor\'s degree in Marketing and specialized knowledge in Finance, Digital Marketing, Luxury and Artificial Intelligence. My professional experience spans key markets, including Mexico and over five countries in LATAM.I have focused on collaborating with multinational retail companies in the cosmetics and fashion industries, where I have led high-performing teams and spearheaded impactful projects. These include Budget optimization, Public Relations, Social Media strategies, brand ambassador initiatives, Events, Business Partnerships, Brand collaborations, E-commerce and digital platform launches, as well as SEM and SEO strategies.One of my greatest passions is cultivating a culture of knowledge. This drive has granted me opportunities to speak at prestigious universities, such as Tecnológico de Monterrey and Universidad Panamericana in Mexico, and contribute to renowned marketing publications, including Merca2.0.I am eager to leverage my expertise in global branding, digital strategies, and Team Leadership to help drive success for your organization. I look forward to discussing how I can contribute to your team.
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