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Veridiana Bonafin Dias
Senior Product Category & Brand Manager @TALLY WEiJL
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WORK HISTORY
Senior Product Category & Brand Manager @TALLY WEiJL
Basel, CH
Leading the product strategy, category and brand management of the athleisure and jersey team for all channels.
EDUCATION
Duke University
Sports and Society
FGV - Fundação Getulio Vargas
Business Administration and Management, General
ABOUT VERIDIANA BONAFIN DIAS
Life lover & sports enthusiast with over a decade of global experience in Category, Product, and Brand Management across the fashion and sports industries.Proven track record in building customer-centric strategies, leading product development from concept to market, and driving profitable growth for major brands in Brazil, South America, and Europe — including Adidas and Nike.Experienced in trend forecasting, consumer insights, assortment planning, and cross-functional leadership. Skilled in managing collections, sell-in/sell-out strategies, pricing, negotiation, and GTM processes in fast-paced environments.Passionate about translating market trends into commercial success. Strong interpersonal and negotiation skills with a history of developing long-term partnerships with global suppliers and internal stakeholders.Comfortable navigating different cultures and markets — from European HQs to South American dynamics and Asian sourcing hubs. Thrive in complexity, ambiguity, and multicultural teamwork. Multilingual and adaptable, with a growth mindset and a drive for innovation.
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