Veda Jothi Joyce Joseph
Senior Paid Social Specialist @Dentsu Global Services
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WORK HISTORY
Senior Paid Social Specialist @Dentsu Global Services
Chennai, IN
Managed end-to-end paid social campaigns across Meta, Snapchat, and Pinterest Ads for global brands. Responsible for media planning, campaign execution, optimization, reporting, and performance analysis, ensuring efficient delivery against KPIs and strategic business goals. Collaborated with cross-functional teams to drive data-led creative and audience strategies for maximum impact.
EDUCATION
Loyola College
Master of commerce, Marketing
University of Chester
Master of Science - MS, Digital marketing
Stella Maris College
Bachelor's degree, Business/Commerce, General
ABOUT VEDA JOTHI JOYCE JOSEPH
I’m a Digital Marketing & Paid Social specialist with a unique blend of agency-grade performance experience and creator-driven storytelling. Over the past five years, I’ve helped consumer brands (from plant-based F&B to lifestyle cookware) scale in India and APAC by combining data-backed media strategies with engaging influencer-led content.At agencies such as Dentsu, I led paid-social campaigns across Meta, Snapchat and Pinterest, driving higher ROAS, larger reach and stronger brand community growth. I’ve also built my own Instagram audience of over 12K followers, which gives me first-hand insight into what makes content resonate, build trust and drive conversions without ever showing my face.If you’re a brand or agency looking to boost your acquisition funnel, build meaningful brand presence and tap influencer-marketing with scale, I deliver: • Strategic media planning & buying across social platforms • Influencer & creator partnerships that connect with niche audiences • Social content frameworks that balance creativity + ROI • Growing brand-side community engagement and retentionWhat sets me apart is my dual lens: the numbers-driven performance mindset of a senior paid-social analyst, alongside the practical creator experience of someone who builds real audiences. If you’re ready to level up your brand’s digital growth and storytelling impact, let’s connect.
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