Vanessa Kennedy-Casas

WORK HISTORY

EDUCATION

ABOUT VANESSA KENNEDY-CASAS

20 + years experience with delivering insights in both agency and client-side roles. Indepth understanding of residential and business needs worldwide in the service sectors such as SAAS, ICT and telecommunications industry to drive customer-lead initiatives and organisational change. Unique ability to translate insights into customer value propositions and marketing programmes. Recognized strategic influencer across both private and public stakeholders such as external B2B customers, central government, internal marketing and operational stakeholders. Recently, enabled Chorus to achieve its strategic goal to move away from being a passive order taker and closer to an insights lead organisation demonstrating leadership in the category. This resulted not only in launch of a very successful fast growing broadband product (VDSL) but many cost out initiatives for Chorus and its customers. Proven ability to develop strategic agency partnerships with work winning two top RAE awards in Sept 2014, one for the B2B category and effective partnerships. Strong voice for the customer and unrelenting passion for customer lead design to drive long term brand differentiation, profitability and growth. CUSTOMER FEEDBACK “The insight that came from Chorus’ market segmentation research has been instrumental in guiding our long term strategic planning and has provided clarity around the value drivers of the segments we wish to target. We are now developing product propositions that meet the latent demand in these segments\"- CEO of NZ Small ISP “It’s the first time that we were able to quantify and truly understand the role that broadband played in the daily lives of New Zealanders. It’s challenged a lot of assumptions that the whole industry had about the need for a better experience. We are now seeing the proof of this being borne out of the strong demand over the last 18months. It was bloody innovative” - Chorus NZ, Head of Market Strategy