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Valanie M.
Customer Lifecycle Journey Manager @National Debt Relief, LLC
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WORK HISTORY
Customer Lifecycle Journey Manager @National Debt Relief, LLC
Led the launch of the company’s first lead incentive program, generating over $3MM in enrolled debt within an 8 week period, driving an overall 25% increase in lead conversion rate, an 18.54% lift in enrolled debt and 26.71% lift in ABI against testing holdouts- Created and launched the first bi monthly lead and customer newsletter focused on business and industry education, driving open rates from a 30% average to as high as 88%, representing a ~193% increase in engagement- Automated lead conversion reporting within Salesforce Marketing Cloud Automation Studio, significantly improving speed, accuracy, and visibility into funnel performance- Independently learned and utilized Figma to design email and direct mail creative, increasing speed to market and improving creative consistency across lifecycle campaigns- Led ESP vendor evaluation and onboarding efforts to enhance campaign sophistication, improve delivery capabilities, and support faster execution across lifecycle initiatives- Partnered cross functionally with client and internal teams to launch post save incentive programs, strengthening retention, driving ongoing engagement, and establishing meaningful post save touchpoints.
EDUCATION
Kutztown University of Pennsylvania
Bachelor of Business Administration - BSBA, Business Administration, Marketing
ABOUT VALANIE M.
Lifecycle Marketing Manager with expertise in Tech, Finance, Mortgage and Insurance, driving customer retention, lead generation, engagement, and revenue growth through multi-channel strategies.I specialize in email, SMS, and push lifecycle strategies, leveraging segmentation, behavioral triggers, and predictive modeling to optimize customer workflows (nurtures/behaviorals). My work has led to increased retention rates, ROI, and expanded customer acquisition through targeted lifecycle campaigns.Skilled in SFMC, Braze, SQL, GA4, and automation, I thrive in cross-functional environments, aligning data-driven strategies with business goals to enhance customer value and drive growth.
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