Oganes Barsegyan

About Oganes Barsegyan

With a diverse background in digital marketing, product development, and media, I have built a career at the intersection of creativity and technology. My journey began in the media industry, contributing to globally recognized TV productions like \"Dancing with the Stars,\" the Music Awards, and the FINA Swimming World Cup. These events, broadcast to nearly 100 countries, equipped me with the ability to manage complex challenges and assume greater responsibilities.Transitioning into digital marketing, I leveraged my problem-solving skills at Nestlé, working on the Mövenpick brand to develop innovative strategies targeting B2B customers through on-trade and off-trade channels. As a Brand Manager for Dictador, a premium rum brand, I successfully managed a marketing budget of over $1 million, implementing an efficient brand strategy that increased market presence in the European market.As the founder and owner of Digital Beverly, I have led the development of custom systems and portals designed to streamline business processes and optimize workflows across various industries. Our dual focus on automation and digital marketing empowers clients by reducing operational costs and driving growth through enhanced efficiency and customer acquisition. We create tailored solutions for a variety of niches, with recent projects including a restaurant management system with AI-driven reservation capabilities that has facilitated over $2.5 million in transactions for our first early adopter. Additionally, we are pioneering AI agents and systems for law firms, harnessing AI to revolutionize legal processes and client interactions.

Experience

1. Founder & CEO

   Digital Beverly

   Dec 2018 — Present · Irvine, CA, US

   Launched and led a successful digital marketing and web development agency, catering to a diverse range of clients and industries.• Collaborated closely with clients, designers, account managers, and programmers to transform unprofitable websites into profitable sources of income.• Led the development of a user-friendly, cloud-based SaaS application designed for restaurant owners. This system incorporated an AI-powered marketing solution, revolutionizing the way restaurant reservations were managed and marketed. The project not only improved service delivery for clients but also appealed to potential investors, opening new opportunities for business growth.• Conceptualized, developed, and implemented comprehensive marketing campaigns, utilizing SEO techniques, paid advertising, and social media strategies to maximize brand visibility and customer engagement.• Directed the development of custom business solutions, including online reservations, dashboards, bots, and calculators, substantially enhancing business efficiency and customer experience.• Developed and implemented robust A/B testing plans using Google Optimize, facilitating data-driven decisions on design and content changes to optimize engagement and conversions.• Implemented UX and UI best practices, significantly improving visitor education and conversion, contributing to a revenue increase of 60% in 2022.• Devised and executed unique online marketing strategies for over 30 clients, tailoring plans to align with individual business needs and objectives.

Education

• International University in Moscow (IUM)

  Master of Business Administration - MBA, Business, Management, Marketing, and Related Support Services

  2014 — 2018

• University of Duisburg-Essen

  Bachelor of Business Administration - BBA, Business Administration and Management, General

  2010 — 2015