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Start for FreeVáclav Šmerda
Senior Sfe Manager, Emea @Abbott
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WORK HISTORY
Senior Sfe Manager, Emea @Abbott
Brussels, BE
Segmentation & TargetingDesigned and implemented customer segmentation methodology for Coronary and Endovascular business units across EMEA. Integrated legacy St. Jude Medical portfolio after the acquisition of SJM by Abbott in 2017.Established account targets for newly launched products based on clearly defined criteria.2. CRMDesigned and delivered functionality enhancements to support opportunity management, product launch execution tracking and market intelligence capture in direct markets across EMEA.Designed and implemented a coaching module to capture coaching engagements of 1st line Sales Managers with their teams strengthening coaching culture within the sales organisation.3. Business IntelligenceImplemented Power BI reports to provide visibility to sales performance, sales force activity, account performance and other key commercial metrics.Developed product launch tracking reports to provide daily visibility of commercial execution (account coverage & penetration, performance vs plan, ASP and consignment metrics). Marketing AutomationPiloted Marketo integration with SFDC during EUROPCR to connect marketing initiatives with sales force execution. Launched digital campaign in 5 countries to support a major product launch with education marketing content.5. Incentive DesignIncentive plan design including payout curve modelling.6. Team ManagementDirectly hired, trained and led a team of SFE Analysts.
EDUCATION
University of Ostrava
Master (Mgr.), German Language, Basic Social Sciences
SKILLS
ABOUT VÁCLAV ŠMERDA
A highly motivated, focused, independent and dedicated self-starter with excellent organizational skills and with exceptional ability to lead cross-functional teams. Hands-on involvement in global as well as regional commercial excellence and sales operations projects.More than 12 years of experience working in multinational organisations as well as start-up and family run companies in medical device, pharmaceutical, IT and automotive industries. Ability to work in dynamic and highly demanding multi-cultural environments across varied geographies (Europe, Asia Pacific, USA).Comprehensive skill set in areas including commercial and organizational excellence, sales force effectiveness and sales operations with proven track record in project and change management. Analytical thinker with ability to formulate vision and strategy as well as deliver tactical execution.
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