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David Ureña
Head of Business Intelligence @CoachHub - La plataforma de coaching digital
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WORK HISTORY
Head of Business Intelligence @CoachHub - La plataforma de coaching digital
Barcelona, ES
Head of Business Intelligence reporting to the CPTO, with end-to-end ownership of BI strategy, governance, and reporting standards across the organization. Strong focus on improving data quality, trust, and adoption to support faster and more reliable decision-making.Member of the R&D senior leadership team and active contributor to company-wide efficiency and transformation initiatives. Played a key role in department restructuring, helping increase productivity, execution speed, and clarity of ownership across teams.Partner closely with Product, Engineering, and Executive leadership to define KPIs, standardize metrics, and ensure BI is embedded in how the business operates.
EDUCATION
Lycée de Bellevuew
French Baccalauréat, Science
Université des Antilles
License, Lingistics, Computer Science
Université Paris 13
Master, Data Mining
SKILLS
ABOUT DAVID UREÑA
I’m a senior Data & Business Intelligence leader with 18+ years of experience building and scaling data organizations in digital, product-driven companies, from fast-growing startups to global enterprises. My career has taken me across Europe, working in environments where data is expected to directly support strategy, execution, and growth.I partner closely with executive and senior leadership teams to define data strategy, governance, and metrics that improve decision-making, efficiency, and alignment across organizations. My focus is on turning data into a trusted asset—standardized, scalable, and embedded in how the business operates.I combine strategic leadership with a pragmatic, hands-on approach when needed. I’ve built and led multidisciplinary data and analytics teams, established modern data platforms, and driven self-service analytics while maintaining strong standards for data quality and trust.I care deeply about building high-performing teams and sustainable data functions. I’m most effective in roles where data is expected to influence real decisions, challenge assumptions, and create measurable business impact.Key areas:Data Strategy · Business Intelligence · Analytics Leadership · Data Governance · KPI & Metrics Frameworks · Executive Stakeholder Management · Self-Service Analytics · Team Scaling · Product & Growth Analytics
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