Unnati Mishra

Senior Analyst Paid Social @Dentsu Global Services

Gurugram, IN

Manage end-to-end Paid Social Media campaigns (Meta, LinkedIn, Twitter, TikTok, Snapchat, etc.) across diverse industries, ensuring ROI-driven performance.Develop and execute data-driven strategies to maximize reach, engagement, and conversions aligned with client objectives.Conduct audience research, segmentation, and targeting to optimize campaign effectiveness.Monitor, analyze, and report on campaign performance metrics (CPC, CPM, CTR, ROAS, CPA) with actionable insights for clients and stakeholders.Collaborate with creative and account management teams to deliver integrated digital marketing solutions.Lead A/B testing and experimentation to improve ad creatives, placements, and bidding strategies.Provide budget planning, pacing, and optimization to achieve maximum efficiency of ad spend.Stay updated with platform algorithm changes and emerging social media trends to leverage new opportunities.Mentor and guide junior analysts in campaign execution and reporting best practices.

Uttranchal University

Master of Business Administration - MBA

Guru Gobind Singh Indraprastha University

Mass Communication