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Ugis Upzars
Head of Pricing, Crm and Revenue @dnata
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WORK HISTORY
Head of Pricing, Crm and Revenue @dnata
London, GB
EDUCATION
Banku Augstskola
bachelor, Business administration, economics
SKILLS
ABOUT UGIS UPZARS
Strategic, determined commercial manager with over 10 years’ worth of experience in commercial strategy development currently looking after AA’s roadside assistance membership/subscription business. Customer behaviour analysis based strategy development and implementation, test and learn approach adaptation, existing, new product and customer life-time value optimisation allowed to achieve over 7% incremental EBITDA growth over last 12 month alone. A problem solver change agent recognized for accountability, resilience and stake-holder management skills regularly over-achieving performance targets and finding new growth opportunities.
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