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Tyler Blackman
Director, Reverse Sales Support @Guild Mortgage
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WORK HISTORY
Director, Reverse Sales Support @Guild Mortgage
San Diego, CA, US
Key Responsibilities & Impact- Lead and develop a cross‑functional sales and support team (5 FTEs), driving execution across marketing, enablement, training, and loan retention initiatives- Administer reverse mortgage marketing strategy and execution, creating multi‑channel content that supports mortgage professionals in generating new business- Manage $1M+ annual marketing budget, allocating spend across digital, social, and direct mail channels to maximize ROI and pipeline growth- Drive 15% year‑over‑year production growth through data‑driven marketing and workflow optimization- Serve as financial and performance analyst for all marketing channels, tracking KPIs, analyzing attribution, and adjusting strategy based on results- Oversee all direct mail campaigns from concept through execution, including targeting, creative development, vendor management, and performance review- Act as primary account manager for external marketing and technology vendors, ensuring alignment, delivery, and cost efficiency- Partner closely with Compliance as liaison for campaign reviews, ensuring all marketing initiatives meet regulatory and ethical standards prior to launch- Govern CRM campaigns, workflow automations, and integration of AI tools to improve efficiency and lead engagement- Curate custom digital marketing assets to support national team of loan originators- Supervise existing portfolio loan retention strategy, supporting ongoing client engagement and relationship management- Design and deliver training and onboarding programs for new sales and support staff, accelerating ramp‑up and performance readiness- Executed a full rebrand of the reverse mortgage product suite, aligning messaging, visuals, and positioning across all channels
EDUCATION
University of San Diego
Bachelor of Business Administration (BBA), Finance, General
SKILLS
ABOUT TYLER BLACKMAN
I am a member of the reverse mortgage leadership team at Guild Mortgage. I\'m responsible for reverse mortgage sales enablement, marketing strategy, and operational support. I focus on driving sustainable growth to our division. In my current role, I manage a support team, oversee $1M+ in annual marketing spend, and partner closely with sales leadership, compliance, and vendor partners to execute data‑driven initiatives that support both inside sales teams and field‑based mentor teams nationwide. By analyzing KPIs across all marketing channels and continuously refining strategy, I’ve helped drive 15% year‑over‑year production growth.My work spans vastly - some days are spent entirely creating content, others are spent diving into excel spreadsheets and Salesforce reporting. Every day is different! I\'m proud of these enterprise‑level initiatives- Rebranding a reverse mortgage product suite- Scaling compliant, multi‑channel marketing programs- Optimizing CRM workflows and database strategy- Supervising portfolio loan retention and client engagement efforts- Designing and delivering training and onboarding for new sales and support staffI’m known for bridging strategy and execution — combining hands‑on creative capability, financial analysis, and operational leadership to help teams perform at a higher level. Let\'s keep building!
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