Tuka Roberta Rossatti

WORK HISTORY

EDUCATION

SKILLS

ABOUT TUKA ROBERTA ROSSATTI

Throughout my career, I have developed a robust skill set that includes digital marketing management, customer experience optimization, and agile transformation. As an Agile Coach at Philip Morris International, I have been leading the implementation of agile practices, integrated agile teams into non-agile processes, and facilitated tools such as Jira, Confluence, and Design Thinking methodologies. These experiences have honed my ability to drive strategic initiatives and foster an agile leadership mindset within an organization.In my previous role as a Business Intelligence & Web Analytics Team Lead at Rede D’Or São Luiz, I managed a team that developed web analytics routines applied to business intelligence in digital healthcare products. This role required me to generate actionable insights about user behavior and customer experience, which significantly contributed to our growth strategies. My consultancy experience further enhanced my capability to provide strategic and practical advice to boost brands\' communication efforts and improve lead quality and ROI.My dedication to fostering a data-driven and customer-centric environment is evident in all my professional endeavors. I am confident that my ability to combine data with business strategies, alongside my commitment to continuous improvement and innovation, aligns well with the fact that data is the key to addressing real people\'s needs and expectations.Reflecting on my professional experiences, it\'s clear that I enjoy listening to people and helping them solve their problems, organizing all kinds of things, creating new ways of doing things, making routines less harsh, and finding ways to better understand the world.Today, I am more aware that my soft skills have been instrumental in my success. I feel very happy to share my communication skills, flexibility, empathy, teamwork, positivity, active listening, creativity, organization, and collaboration with the people I am fortunate enough to work with. I also understand that these characteristics make me feel comfortable in work environments that use agile methodologies not only as a framework but also as a mindset based on transparency, customer centricity, and collaboration.In the future, I hope to be fortunate enough to work with increasingly diverse teams, with people who are always willing to teach and learn, and with leaders who are more and more open to experimentation.