Unlimited Email and Phone number
Everything you need to reach more inboxes and close more deals
Unlimited Contact Only at$79
Troy Muir
Director of Marketing Operations & Excellence @Keypath Education
Signup · Get unlimited contacts
WORK HISTORY
Director of Marketing Operations & Excellence @Keypath Education
Melbourne, AU
I lead the transformation of marketing execution at Keypath Education, moving the organization from a traditional lead-generation model to a true experience-led model. My focus is on bridging the gap between high-level strategy and high-performance execution, ensuring that our annual business and partner goals translate into scalable plans that drive sustainable growth.I oversee a multi-disciplinary team encompassing Design, UX, Content, and Marketing Automation, working to set industry-best standards for creative effectiveness and full-funnel execution. By championing innovation—including the adoption of advanced MarTech, task automation (AI), and a hybrid agency model—I streamline operations to increase capacity without sacrificing the award-winning quality students expect.Ultimately, my mandate is to ensure that every marketing touchpoint—from initial awareness to graduation—is data-informed, innovative, and aligned with our mission to transform education and the world.
EDUCATION
Mitchell Secondary College
VCE
Australian Institute of Management
Diploma of Business, Marketing/Marketing Management, General
SKILLS
ABOUT TROY MUIR
I help CEOs, founders, and executive teams to create world class brand experiences and drive growth in customers and revenue. I do this through clear strategic vision, cutting edge technical craft and bold leadership.I also share my knowledge and level-up marketers across the world with a weekly newsletter: The Ladder 🪜.My Skills: Technology Fuelled-Marketing and Growth Strategy User experience and Human-Centered Design Building out and leading large and enterprise scale marketing and digital teams. Full-stack Marketing Automation and Data Strategy and Operational Enablement. AI Integration Strategy and Enablement. Digital and programmatic media strategy and technology. Pretty handy with copywriting and an eye for creative design.My Results: Planned and executed major public health campaigns including driving millions of sign-ups, measurably improving millions of Australian heart-health awareness and resulting in public policy changes that will save thousands of lives every year and billions in economic costs. Designed, implemented and lead the team responsible for 1:1 capability at flybuys - Australia\'s largest loyalty program with more than 7M members. Overseeing record growth. 8 Billion+ emails sent, with consistently high engagement and deliverability - driving 100\'s of Millions in incremental revenue. Launched and grown social media presences to millions of followers for both national and global brands. Built and scaled mobile apps driving $10M+ in revenue, inside tight time frames (9 months) and within tight budgets. Re-platformed, reimagined and launched the National Heart Foundations marquee website, with thousands of pages, servicing millions of visits. Improving organic search traffic and completed within 18 months and under budget. Built and Lead extremely talented teams to successful implementations of CRM\'s, Marketing Automation Platforms and countless new Marketing Technologies.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.