Unlimited Email and Phone number
Everything you need to reach more inboxes and close more deals
Unlimited Contact Only at$79
Madhavi Mehndiratta
Paid Media and Performance Marketing Specialist @Keypath Education
Signup · Get unlimited contacts
WORK HISTORY
Paid Media and Performance Marketing Specialist @Keypath Education
Melbourne, AU
Brands:University of New South Wales (UNSW), University of Technology (UTS)• Manage the development and optimisation of paid search and social campaigns for Group of 8 Australian universities, driving traffic, clicks, and leads across Google Ads, Meta, LinkedIn, TikTok, and Instagram• Collaborate with cross‐functional teams, including internal stakeholders, external vendors, agencies, and Account Managers, to communicate campaign performance, provide weekly pacing updates, and offer strategic recommendations, ensuring alignment with business objectives and seamless campaign execution• Execute a variety of paid media testing strategies, including ad format variations, bidding strategies, geo-targeting, keyword optimisation, A/B testing and platform specific best practices to maximise return on investment (ROI) and minimise cost per acquisition (CPA)• Continuously monitor, analyse, and report on campaign performance from initial click-through to finalenrolment, providing actionable insights to optimise conversion rates• Lead efforts to drive high-quality leads and conversions, achieving weekly forecasts and budgetary goals while effectively managing large-scale budgets
EDUCATION
Monash University Malaysia
Bachelor’s Degree, Mass Communication/Media Studies
UNSW
Master's degree, Master of Public Relations and Advertising / Master of Design
SKILLS
ABOUT MADHAVI MEHNDIRATTA
Currently working as a Performance Marketing Specialist at Keypath Education Asia Pacific.Madhavi has extensive experience in digital communications gained from working with a range of clients in the education, hospitality, agriculture, healthcare and Pharmaceutical industries and sectors.She is adept at all phases of digital marketing including content creation, campaign management, and optimisation, audience segment research, A/B testing of ads, budget management, reporting on marketing metrics, crafting marketing plans, strategies as well as proposing recommendations and insights for enhancing campaign performance. She specialises in paid media, performance marketing and has assisted Australian and American clients such as Novartis, Allergan, Adama, Bayer in managing their digital campaigns, proposing optimisation strategies, measuring budgets and analysing reports. With a degree in Graphic Design, Madhavi uses her practical knowledge of design principles and hands-on experience in image manipulation and video editing to develop compelling visual creative for clients Madhavi holds a Bachelor’s degree in Mass communications and International Studies from Monash University as well as a double Master’s in Public Relations, Advertising/ Masters of Graphic Design from University of New South Wales. Design Portfolio: to chat? Drop me a line on M••••••••@gmail.com.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.