Tribikram Mishra

WORK HISTORY

EDUCATION

ABOUT TRIBIKRAM MISHRA

M.Tech (V.J.T.I. Mum), hons, 1st rank, Senior brand strategist with 20 years of rich experience in synergizing business, marketing & creative goals towards building consumer brands, profitable business models & growing market share extensively while working with top industry leaders & organisations. Building complete fashion portfolio at Mensa - House of Brands, Conceptualized launch of House of brands @ Myntra, launched & lead Roadster to be the largest brand at Myntra & the fastest growing brand in India (fastest Cr), lead growth trajectory of multiple other digital 1st D2C brands - Created the most disruptive charter of consumer brands across categories. Proven success in driving multiple brand & category leadership roles with P&L responsibilities & building strategic competencies across b&m, marketing, & supply chain to establish profitable business models across multiple retail formats. Currently working as Head of fashion @ Mensa, Spearheading entire gamut of brand management of 9 fast growing D2C brands, Lead the largest portfolio of own brands business of Myntra and Flipkart fashion prior to this. Key highlights - A competent professional with 20 yrs of qualitative, versatile experience in building India\'s largest portfolio of D2C brands, Successfully accelerated business goals through creation & scaling up of brands - some of them already stack in the top 10 brands of the country, established business process leadership & strategic curation to cater large unmet consumer needs and hence setting up sustainable growth trajectories. Established Roadster as the largest and fastest growing lifestyle brand in the country, established a diverse set of brands across casual, sports and licensing portfolios & the business architecture to drive disruptive scale & profitability consistently over 9 years. Unique exposure of working in the start-up days, at Mensa, Myntra, Reliance & Future group leading large scale expansions, Innovations & delivering profitable business models. Implemented strategic frameworks for selection, vendor management, marketing strategies & data analytics models to establish unique cohort of consumer brands in fashion. Led businesses across multiple categories at Reliance Trends, from concept & scaled consistently for over 7 years & established robust category management models. 5.Have built super spirited teams across brand, design and sourcing functions.