Shrijita Samanta
Performance Marketer @Mensa Brands
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WORK HISTORY
Performance Marketer @Mensa Brands
Bengaluru, IN
EDUCATION
MIT ADT University
Bachelor of Business Administration - BBA, International Business
Kraftshala
Paid Media, Digital Marketing
ABOUT SHRIJITA SAMANTA
I didn’t grow up dreaming of running ads.At 17, I just said yes to a random marketing gig during lockdown. Fast-forward: I’ve run story campaigns that brought in hundreds of leads and short-form video content that hit over a million views. That kick was too good to stop at just organic marketing.I spent a few years in the organic game - community building, content planning, helping personal brands stay relevant. But I also knew I wanted more control over results (organic can test your patience, no cap). So, I took the leap into Performance Marketing with Kraftshala’s Marketing Launchpad.Now I’m a Google Ads, Meta Ads, Amazon, YouTube, Display, and Programmatic Ads geek, lol. Basically, if it clicks, I’m on it. When I’m not cracking campaigns I’m messing around with Video editing, Design, and AI tools to make stories sharper and cooler.At the end of the day, I like simple things: good data, good ideas, and campaigns that actually work.If that’s your vibe too, we should talk.
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