Devendra Vikram
Performance Marketing Executive @Mensa Brands
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WORK HISTORY
Performance Marketing Executive @Mensa Brands
Bengaluru, IN
Managed advertising spend of ₹35+ lakh across Amazon Ads campaigns, improving ROAS by ~30% through data-driven optimization•Performed daily budget optimization to improve efficiency and control ACOS•Handled end-to-end campaign creation and optimization across multiple product categories•Executed bid optimization strategies at keyword and placement levels•Conducted keyword research to identify high-intent and scalable opportunities•Performed deep-dive analysis of search term reports to scale winners and eliminate wasted spend•Supported NPD (New Product) launches, focusing on visibility and early traction•Scaled products through structured advertising to improve sales BSR rankings
EDUCATION
Kraftshala
Marketing Launchpad Program, Digital Marketing
ABOUT DEVENDRA VIKRAM
I specialize in marketplace performance marketing, driving growth for brands across Amazon Ads, Flipkart Ads, Zepto Ads, and Instamart Ads. My core strength lies in planning, executing, and optimizing campaigns that deliver measurable outcomes in revenue, ROAS, and visibility.I work closely with data to scale performance—leveraging search term analysis, keyword insights, bid and budget optimization, and placement-level strategies to uncover growth opportunities. My focus is always on maximizing ROI while supporting sustainable brand growth. Core Skills: Amazon Ads | Flipkart Ads | Zepto Ads | Instamart Ads | Marketplace Advertising | Campaign Optimization | Performance Marketing | AnalyticsI’m passionate about building scalable, data-driven ad strategies and am always open to connecting with professionals in the e-commerce and digital marketing ecosystem.
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