Trevor Francis

WORK HISTORY

EDUCATION

SKILLS

ABOUT TREVOR FRANCIS

I am a manager and communicator, with a strong background in broadcast television coupled with more than 15 years in the manufacturing industry.I am a mediator and ambassador with the skill to handle complex communications with a range of stakeholder groups and translate these into a model for an efficient operational workflow.I have the ability to convey complex ideas simply and to adapt a message to the varying demands of the audience, ensuring they remain engaged and leave with the knowledge I wished to impart.I appreciate the difference between a feature and a benefit. Engineers love features; businesses demand benefit. I manage the dialogue between the two.Primarily a part of the pre-sales process with strong links into the Product Management and Engineering teams. I have exploited my background in broadcasting to understand and empathise with broadcasters and interpret SAM\'s products into their business and operational needs.Favourite quote, attributed to Henry Ford:\"If I gave my customers exactly what they asked for, I\'d build a faster horse.\"Goals: To use my broad experience on both the \'consumer\' and supplier and sides of the broadcast industry. Improving communications, explaining and evalangelising the need for the processes of change. At ITN a change process from tape-based to digital production in the world\'s first major installation of digital news production.Operational lead in the introduction 24 hour news channel with 6 months lead-time.Resources Manager, responsible for managing a large video editing team.15 years as a videotape editor in network newsExtensive travel to foreign news assignments as an editor and cameraman, working on many of the iconic world events of the 1980s and 1990s.