Tram H. Nguyen
Growth Marketing Senior Manager @Kin
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WORK HISTORY
Growth Marketing Senior Manager @Kin
EDUCATION
International University - VNU HCMC
Bachelor's Degree, Business and Marketing
Northwestern University
Master's Degree, Integrated Marketing Communications- Marketing Analytics
SKILLS
ABOUT TRAM H. NGUYEN
With 16+ years of cross-industry experience in technology, financial services, eCommerce, consumer goods, and education, I specialize in growth marketing (acquisition, engagement, retention), performance marketing, and marketing analytics across channels.Skills:* Planning, execution, and optimization of integrated marketing campaigns* Cross-media mix strategy* A/B testing and learning* Budget and ROI management* Business analytics, consolidating data from multiple sources* Project management with multiple projects under tight deadlines* Go-to-market strategy* Cross-functional team partnership* BI tools: Sigma, Looker, Tableau* Statistical analysis tools: SQL (Teradata SQL, MySQL), SAS, Excel, SPSS, R* Web analytics & reporting: Google Analytics, Adobe Analytics* Digital marketing: Google AdWords, Facebook Ads, SEO, SEM* Survey software: Qualtrics, SurveyMonkey* Social media management: Facebook, Twitter, LinkedIn, YouTube, Instagram, PinterestSocial monitoring: Crimson Hexagon, Hootsuite, Social Mention
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